Tag: Digital marketing tools

Transform your Business through Digital Marketing!!!

Hey there!!!
Are you trying to find leads for your business? Or a customer who can buy your various services and products. But wait are you still using the traditional method to approach them?
Well, then you may be wasting your time and money.


Gone are those days when businesses used to promote their products or services through an offline mode like distributing templates, small hoardings, wall posters, etc. It is tough to measure the ROI and also it is irrelevant to some set of audiences.

Getting started with Fundamentals of Digital marketing 

We are in the internet age and your target audience is there now. It is easy to target your niche through digital marketing on basis of age, interests, location, and more.

India has an active internet user of 700 million as of 2020 as per the research by Statista. Imagine the amount of scope your product or services has through digital marketing.

Digital marketing consists of:-

  • Email marketing
  • Social media marketing (Facebook, Instagram)
  • Google ads ( search & display)
  • Marketing automation
  • Search engine marketing
  • B2B marketing ( Linkedin ads)

    Getting started with any of these above marketing methods and understanding where the target audience will yield great results to any business out there. 

Types of digital marketingNow you must be thinking about how to start? where to start? To whom do we reach out to get started with digital marketing for your business?

I have got you covered!! Myself avinash I am a freelancer & my goal is to help small businesses, startups & entrepreneurs. I offer Email marketing, Facebook, google ads, Marketing automation services via digiforhire (my startup). I help businesses understand their target audience and what digital medium will work for them to achieve their business goals.

I have found digiforhire with one goal to help small businesses, startups & entrepreneurs help with lead generation, email marketing, branding, running ads on Facebook, google platforms, setting up marketing automation. My freelancing fees are affordable as I charge on an hourly basis and not one-time hefty fees like in the market.

I am working with two clients at present. 1 is a small business they are into Indoor Sports equipment and 2nd is an entrepreneur who runs an interior design business.

I wanted to share their business transformation stories how they were successful in finding leads and converting them into customers.

Case Study 1

Nature of Business – Indoor Sports equipment
Location – Bangalore
Client Business goal – Interested leads for indoor sports

A plan submitted by me
Targeting – South zone
Age group – 18 to 45
Gender – Male & Female
The digital medium used – Facebook ads

The client was hesitant to spend a huge amount. I convinced him to spend a very small budget of Rs 2000 for the entire 1 month and I generated 285 leads. The cost per lead acquired was just Rs 7 and the client converted 10 leads out of it which generated him a business of Rs 3,50,000. The client was surprised to see the results and now ready to invest in google ads as well.

The client never imagined with a very small budget of Rs 2000 he can generate a business of Rs 3.5 lakhs. This is the wonder Digital marketing can do for any business out there.

Case Study 2

Nature of Business – Interior designing
Location – Bangalore
Client Business goal – Lead generation 

A plan submitted by me
Targeting – Bangalore
Age group – 28 to 58
The digital medium used – Facebook ads & Email marketing

The client had a set of databases and wanted to reach out through email marketing. The setup cost was very minimal. We worked on creatives & USP the business offers. The open rate and click rate were average. The reason behind this was we targeted an irrelevant audience.

Then I started running Facebook ads – Cost per message conversation as the client wanted to chat with leads in real-time and understand their needs and reply accordingly.

The client spent around Rs 5500 for the entire 1 month and generated 600 leads through cost per message conversation. Out of which 50 were interested and 12 are interested out of which 2 already paid an advance of 5 lakhs for their Home interiors and rest 10 leads are still in the converting stage.

Here is one more live example of why digital marketing is cost-effective and the right way to transform your business.

If you are looking to transform your business through digital marketing and interested to start a conversation around it.

Feel Free to reach me here:-  https://digiforhire.com/contact-us/

You can have look at this: https://digiforhire.com/10-free-digital-marketing-tools-to-get-started-with-your-business/


10 Free Digital Marketing Tools for your Business ( Tried & test)

“Digital Marketing without tools is like a business without a website”. Digital marketing consumes a lot of time, energy, research, and more. Online Marketing tools play a very vital role in today’s digital era. May it be designing, automation, Lead generation, Analytics, and more.

But there is a pain point here “ A lot of Entrepreneurs, Small business, and Freelancers are not ready to shell out hefty amounts for the digital marketing tools as they have just started with their business. They search for a lot of free digital marketing tools or free trials which helps day in day out with their business needs. Free trials are helpful but not useful as they are limited to certain features or limited quota which exhausts after a certain period of time.

You can save a lot of money and thank me later as I am going to list out the top digital marketing tools in 2021 for free. I will also list out Digital marketing automation tools which save a lot of your time and efforts.

1. Email Marketing – MailChimp

Free Digital marketing tools Email marketing is one of the most important powerful mediums of digital marketing. It ensures great ROI as it directly lands into the user’s email box.

Just one Line – “Canva is one of the best Digital marketing automation tool”

Mail Chimp is a cost-effective and most recommended tool in the industry. It is used by a lot of Freelancers, Small businesses, Entrepreneurs, and many more. Mail chimp offers Automation, Integrations, a Website, Create your own set of audience, Set up campaigns, and more.

Free Mailchimp plan offers 10,000 emails per month and up to 2000 contacts.

2. Graphics – Canva

Canva free digital marketing tool
Running short on budget to hire a graphic designer? Well, Canva is here to save you.
Canva comes with some kickass templates which can be edited as per your graphic or design requirements.

Be it Logos, Business cards, Social media posts, Presentations, and more. It makes your graphics work very easily by simply clicking on the type of content you want.

You can make changes to the text, color, and images. The best thing about canvas is it automatically saves your work and you can back and pick it up from where you left. One of the best digital marketing tools for free.

3. Graphics – Photopea

Photopea free digital marketing tool
Looking to edit Photoshop files without photoshop?? Yes, Photopea is here to make it possible for you.
All you have to do is go to your browser> then to photopea> Upload your .psd file and then the magic begins.

You have most of the basic features of Photoshop in Photopea for free. This tool is always a savior. Now go ahead and bookmark this digital marketing tool for free.

4.Email Finder tool – Snov.io

Snov.io free digital marketing toolsSnov.io is an awesome tool in the market that helps you generate email ids for your targeted business. All you need is to sign up for free but there is a catch here. It does generate email ids for but you cannot extract them until you pay for the subscription which is very affordable starting at Rs 2730 approx for 1000 Credits.

But it still does the work even without paying for the tool. You can note down your lead email ids or take a snapshot of the same.

You can generate email ids of the CEO, CXO, CMO, HR, and any targeted niche of yours from Linkedin or from any website.

5. SEO tool – Yoast Seo
Yoast seo Free toolTo get good traffic to your website from search giants like Google it is very important to have a free digital marketing tool like Yoast Seo.

Yoast SEO suggests the best Seo practices to be followed like an expert. Yoast Seo is used by many in the industry to easily add titles and meta descriptions to site pages and make sure the SEO game is always up.
No doubt Yoast SEO is recommended as the best digital marketing tool in 2021.

6. SEO Tool – Google Keyword Planner

Keyword Planner free tool
Google keyword planner is still the best digital marketing tool in 2021. It helps in discovering new keywords, Get search volume, forecasts and helps in building strong keywords.

You can search keywords for your targeted niche and select all of them and copy the same. Google keyword planner displays the competition for your selected keywords and lows to high bid range as well.

7. Social Media – Hootsuite

Hootsuite Free digital marekting toolFor all the social media marketers, Hootsuite is the best digital marketing tool for free, something which makes your work very easy.

Hootsuite allows you to schedule multiple posts in advance across multiple channels and then sit back and relax. It is a free tool that allows you to connect 3 social profiles, schedule messages, and also respond to comments as well.

8. Proofreading – Grammarly

Grammarly free digital marketing toolLooking for a free tool to weed out typos? Grammarly is here for the right reason.
Over 30million use this tool globally.

Grammarly has a Browser extension, an Online editor, Android, and an IOS app as well. It works so perfectly in the background that the moment you make a grammatical error or a spelling mistake a redline is displayed under the typo.

9. Email Automation – Gmass

Gmass free digital marketing tool
Gmass is probably the best digital marketing automation tool out there for free which is quite helpful for Freelancers, Entrepreneurs, and Small businesses. It’s an email marketing service inside Gmail which runs with a chrome extension.

Gmass offers Mail merge campaigns with automatic follow-ups. You can personalize emails, schedule them, track open, click, and reply.

The automatic follow-ups are one of the best features which Gmass offers for free. All you have to do is set a drip with 5 to 7 follow-ups which customize messages and schedule them and see the magic happening.

10.SEO tool – Ahref Webmaster

Ahref webmaster free digital marketing tool
Ahref webmaster is the best free tool for digital marketers out there that helps in improving a website’s SEO performance and get more search traffic. It is completely free for website owners.

Ahref Webmaster checks SEO health, fixing the issues, advice on how to fix each issue, Fixing backlinks, shows broken link data or internal and external links, no-follow links, Seo metrics for pages and keywords, SERP for every keyword, and more.

Integrate this tool with your google search console and monitor all your Seo issues. Ahref also helps us in learning SEO, keyword research, backlinks through newsletters.

No matter whatever may be your niche or target audience. Digital marketing is not easy without tools.
So a quick wrap-up above mentioned are Top 10 Digital marketing tools for free which can help you with your day-to-day business activities or for your client projects.

Have a look at the below article for information about Business Consulting and Digital Marketing.