Month: March 2021

online marketing, internet marketing, digital marketing

Getting started with Fundamentals of Digital Marketing

Do you want to learn digital marketing but confused about where and how to start? What are the fundamentals and laws related to marketing?

Well, worry not this blog will help you understand the fundamentals of marketing and aspects related to it. This blog is for students, freelancers, working professionals who want to get started with a basic understanding of digital marketing and take it to the next step.

Also, this blog will talk about why companies should drive business through all marketing channels, understanding your customer needs, and why personal branding is important in the digital era.

Fundamentals Of Marketing

“Marketing is getting someone who needs to know, like, and trusts you”

Marketing is the process for creating, communicating, delivering, and exchanging offers deep value for customers, clients, and society at large.

There are few fundamentals of marketing that everyone needs to understand:-

1. Customer needs – By understanding customers’ needs and launching products as per the customer requirements it will help create a unique position in the market and also to sustain for the long term.
Getting Started with Digital Marketing
The best example of understanding Customer needs is Parle G. A 80 year brand that is still in the market and continuing in the market.
People in colleges, hostels, offices can relate to the Rs 5 biscuit packets with a chai in the evening. They understood a lot of the audience preferred something light on their pockets for evening snacks.
It is also referred to as “Common man biscuit” which has great demand in the rural parts of India and among the laborers as well.

2.Right message – Communication plays a vital role while targeting the right audience. Customers purchase the product only when the benefits of the product or service are communicated in the right manner.

3. Trust – In this present generation making a customer trust is a big achievement itself. if a product or service can do that then they do not have to spend much on marketing their product.

As word of mouth is what helps them to get more new customers on board for them and gradually the marketing spends will be reduced as customers are coming organically.

If Company, brand, or service can do that then it is a cakewalk for them in the market and then can sustain for the longer term.

Getting Started with Digital MarketingWe all must have heard from our Father, Brother, or friend. Gillette is the best in the market when it comes to getting a clean shave look. I am sure a lot of us have never heard any other name than Gillette.
This has passed on from generation to generation via word of mouth. We see very few ads from Gillette because word-of-mouth marketing is selling their products.
They have created trust among the audience and they are not replaceable that easily.


4. Pricing – A right pricing would always help you get more customers. You might lose out to a lot of customers in the market if the pricing is not right. Pricing of a product should be as per the market research and trends.

Lastly, the right product is what stands out in the market and it does not need marketing forever. Once it gains trust among the audience. The product itself sells among the audience without any marketing.

Digital marketing v/s Traditional marketing

Digital marketing is using digital channels such as Email, social media, websites, apps, SEO marketing. Digital marketing helps you to target the right set of audiences across the globe cost-effectively. It is more of a personalized way of communicating to the audience.
It is the best way to measure your ROI. One more advantage of digital marketing is it can be measured from which source the customer has been acquired.

But at times ads might be annoying or repetitive. Also, digital marketing is very dynamic in nature one should always keep updating with current trends else it is tough to make an impact with the audience.

Zomato is one brand that has the best digital marketing presence.

Getting Started with Digital Marketing



Traditional marketing involves channels like Tv commercials, billboards, newspapers & magazines, pamphlets, and radio.

Traditional marketing is impactful, memorable but hard to measure and no direct interaction also it is a very expensive mode of marketing. But the reach traditional marketing has through television commercials even digital marketing fails in that aspect.

Coca-cola is one example that is still into traditional marketing.
Getting Started with Digital Marketing                       


CATT Marketing funnel


Wealth = n^CATT
Getting Started with Digital MarketingNiche:– Niche is the most important area to find out in any business. Once you find out that you can start executing your ideas with your niche selection. A successful niche helps you in achieving your financial goals. Your niche should be a combination of talent, market, and passion. It is the right set of your target audience.


Content:- Content is the backbone of your product or services. Better than the content you post you can attract more audience. The right way of doing it is Blog posts, videos, lead magnets, webinars, etc.

Attention:- What is the use of your blogs when you cannot drive the audience. To get the attention of the audience it is important that we work on Seo, social media, paid ads, referrals, etc to drive the audience towards your product or services. More than attention from the audience higher the chances of acquiring them as customers.

Trust:– In today’s digital era if you have won the trust of your audience then it is quite easy to sell any product or service. The trust that you have built with your audience helps you get referrals and helps in word of mouth. The right way of doing it is through personalized communications, marketing automation, and retargeting.

Transaction:- The most important part of any business is converting your audience into spending for your product or services. Let’s say I have a built 10,000 list of leads but what is the point if I cannot make them spend for my product or services.

The right way of converting your audience into customers is through natural sales methods like sales webinars and sales pages.

A most important factor is to keep communicating with your existing customers and also acquiring new ones through new products, services, and ideas. Your primary goal should be to sell as many products, services, or ideas to your customers.


Integrated Digital Marketing

Integrated digital marketing consists of various marketing strategies. Content plays an important factor and is linked to SEO, email, and social media. Paid marketing boosts the entire process by acquiring more attention from the audience.
Getting Started with Digital Marketing
Content should help in building trust and help gain value from the customer. Once you’re successful in building trust with the audience you can showcase your products to them. Eventually, they will purchase your products or services.

Personal Branding

Personal branding is creating an impact in the market and people’s minds. Personal branding is like creating a unique position in the market. People trust you more if you’re brand. A personal brand can give rise to many other brands from his/her influence. Personal branding is more like how you show it to the world.

Mass trust blueprint:- it consists of 6 factors.

Getting Started with Digital Marketing1. Learn:– It is very important in the current age you learn a new set of skills. It is important to learn new concepts, facts, procedures that keep you updated with the market.

2.Work:– Once you learn a new skill it is very important to execute them and work on them. Once you apply the learned skills it helps you gain authority over it. You can implement your new skill in a job or freelancing project.

3.Blog:- Building your personal brand begins with a blog. If you write what you have learned and executed in real life that’s the first step towards building a personal brand. You can write how you learned a new skill and the process of implementation.

4.Consult:- Once you gain the required skill set and experience you can help people and businesses with a consultation.

5.Mentor:- With all the skills and experience over the years now you can be a Mentor and start training people with new skills. Mentorship helps in building your personal brand as well.

6.Startup:- Now that you have so much experience, knowledge, and understanding of the needs of the audience. You can build your own product or service.

Last but not least marketing principles remain the same over the years only executions keep changing from time to time.

This article is part of an assignment for the Digital Deepak internship. Are you planning to enroll in a Digital marketing course?  Your transformation begins here Digital Deepak

Digital_marketing_tools

10 Free Digital Marketing Tools for your Business ( Tried & test)

“Digital Marketing without tools is like a business without a website”. Digital marketing consumes a lot of time, energy, research, and more. Online Marketing tools play a very vital role in today’s digital era. May it be designing, automation, Lead generation, Analytics, and more.

But there is a pain point here “ A lot of Entrepreneurs, Small business, and Freelancers are not ready to shell out hefty amounts for the digital marketing tools as they have just started with their business. They search for a lot of free digital marketing tools or free trials which helps day in day out with their business needs. Free trials are helpful but not useful as they are limited to certain features or limited quota which exhausts after a certain period of time.

You can save a lot of money and thank me later as I am going to list out the top digital marketing tools in 2021 for free. I will also list out Digital marketing automation tools which save a lot of your time and efforts.


1. Email Marketing – MailChimp

Free Digital marketing tools Email marketing is one of the most important powerful mediums of digital marketing. It ensures great ROI as it directly lands into the user’s email box.

Just one Line – “Canva is one of the best Digital marketing automation tool”

Mail Chimp is a cost-effective and most recommended tool in the industry. It is used by a lot of Freelancers, Small businesses, Entrepreneurs, and many more. Mail chimp offers Automation, Integrations, a Website, Create your own set of audience, Set up campaigns, and more.

Free Mailchimp plan offers 10,000 emails per month and up to 2000 contacts.

2. Graphics – Canva

Canva free digital marketing tool
Running short on budget to hire a graphic designer? Well, Canva is here to save you.
Canva comes with some kickass templates which can be edited as per your graphic or design requirements.

Be it Logos, Business cards, Social media posts, Presentations, and more. It makes your graphics work very easily by simply clicking on the type of content you want.

You can make changes to the text, color, and images. The best thing about canvas is it automatically saves your work and you can back and pick it up from where you left. One of the best digital marketing tools for free.

3. Graphics – Photopea

Photopea free digital marketing tool
Looking to edit Photoshop files without photoshop?? Yes, Photopea is here to make it possible for you.
All you have to do is go to your browser> then to photopea> Upload your .psd file and then the magic begins.


You have most of the basic features of Photoshop in Photopea for free. This tool is always a savior. Now go ahead and bookmark this digital marketing tool for free.





4.Email Finder tool – Snov.io

Snov.io free digital marketing toolsSnov.io is an awesome tool in the market that helps you generate email ids for your targeted business. All you need is to sign up for free but there is a catch here. It does generate email ids for but you cannot extract them until you pay for the subscription which is very affordable starting at Rs 2730 approx for 1000 Credits.

But it still does the work even without paying for the tool. You can note down your lead email ids or take a snapshot of the same.

You can generate email ids of the CEO, CXO, CMO, HR, and any targeted niche of yours from Linkedin or from any website.

5. SEO tool – Yoast Seo
Yoast seo Free toolTo get good traffic to your website from search giants like Google it is very important to have a free digital marketing tool like Yoast Seo.

Yoast SEO suggests the best Seo practices to be followed like an expert. Yoast Seo is used by many in the industry to easily add titles and meta descriptions to site pages and make sure the SEO game is always up.
No doubt Yoast SEO is recommended as the best digital marketing tool in 2021.


6. SEO Tool – Google Keyword Planner

Keyword Planner free tool
Google keyword planner is still the best digital marketing tool in 2021. It helps in discovering new keywords, Get search volume, forecasts and helps in building strong keywords.

You can search keywords for your targeted niche and select all of them and copy the same. Google keyword planner displays the competition for your selected keywords and lows to high bid range as well.


7. Social Media – Hootsuite


Hootsuite Free digital marekting toolFor all the social media marketers, Hootsuite is the best digital marketing tool for free, something which makes your work very easy.

Hootsuite allows you to schedule multiple posts in advance across multiple channels and then sit back and relax. It is a free tool that allows you to connect 3 social profiles, schedule messages, and also respond to comments as well.



8. Proofreading – Grammarly


Grammarly free digital marketing toolLooking for a free tool to weed out typos? Grammarly is here for the right reason.
Over 30million use this tool globally.

Grammarly has a Browser extension, an Online editor, Android, and an IOS app as well. It works so perfectly in the background that the moment you make a grammatical error or a spelling mistake a redline is displayed under the typo.


9. Email Automation – Gmass

Gmass free digital marketing tool
Gmass is probably the best digital marketing automation tool out there for free which is quite helpful for Freelancers, Entrepreneurs, and Small businesses. It’s an email marketing service inside Gmail which runs with a chrome extension.

Gmass offers Mail merge campaigns with automatic follow-ups. You can personalize emails, schedule them, track open, click, and reply.

The automatic follow-ups are one of the best features which Gmass offers for free. All you have to do is set a drip with 5 to 7 follow-ups which customize messages and schedule them and see the magic happening.

10.SEO tool – Ahref Webmaster

Ahref webmaster free digital marketing tool
Ahref webmaster is the best free tool for digital marketers out there that helps in improving a website’s SEO performance and get more search traffic. It is completely free for website owners.

Ahref Webmaster checks SEO health, fixing the issues, advice on how to fix each issue, Fixing backlinks, shows broken link data or internal and external links, no-follow links, Seo metrics for pages and keywords, SERP for every keyword, and more.

Integrate this tool with your google search console and monitor all your Seo issues. Ahref also helps us in learning SEO, keyword research, backlinks through newsletters.


No matter whatever may be your niche or target audience. Digital marketing is not easy without tools.
So a quick wrap-up above mentioned are Top 10 Digital marketing tools for free which can help you with your day-to-day business activities or for your client projects.

Have a look at the below article for information about Business Consulting and Digital Marketing.